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To kick off the Coach x WNBA partnership, we developed a 360 campaign that bridged the worlds of sport and fashion. The campaign included teaser films, an experiential pop-up at the 2025 WNBA Draft, and a live-action shoot with the top five draftees. The work launched across broadcast, social, digital, and out-of-home channels, and was featured in publications like Vogue and other print and digital outlets.